A Beginner’s Guide to Local SEO

Local SEO is the art of enhancing your web presence in your city, state, or neighbourhood. It is all about optimising your business name, keyword, and city. It’s also essential to incorporate personalisation and Schema markup into your website. These strategies can help you improve your local SEO efforts.If you are a local business in Glasgow, there are multiple ways to work with an SEO company in Glasgow to climb the search engine results pages, obtain more leads, and expand your brand reputation.

Content is key

When it comes to local SEO, several factors matter to achieving aiming to achieve a good ranking. One of the most important of these is visibility. In the case of local SEO, visibility is vital, as more businesses compete for a smaller market. The best business books make clear that if your company does not yet have an online presence, you will find it challenging to get noticed. But with the right approach, you can increase your visibility and boost your rankings.

While creating content, ensure you focus on providing information that will be useful to the audience. Whether it is a guide to local businesses or a list of tips and tricks for consumers, make sure that you give your audience facts and value they can use to make a decision. Also, make sure that you include landing pages that offer helpful information.

Schema markup

When you are trying to optimise your website for local search, you need to implement a Schema Markup on your website. This allows you to display your location on the search results. There are a few ways to implement structured data on WordPress websites. First, you can use the Five Star Business Profile plugin, a free, one-time plugin that implements structured data. For non-WordPress websites, you can also use Schema Markup Generator.

Using the Google Structured Data Markup Helper can make adding schema markup to your website a simple process. Using the tool, you can select the type of markup best suited to your website. Once you have chosen the type, you can use the relevant HTML and URL. You can also select what elements you would like to tag.

Google Maps

Google Maps is one of the best tools for your local SEO campaign. More than 42% of consumers use Google Maps to find local information, so getting your business listed on Google is vital. According to HubSpot, 61% of consumers are likely to contact a local company with a Google Maps presence. With a GMB listing optimised for local search, you can reach your targeted customers and attract more business.

The first step in optimising your Google My Business listing is to select the correct category. This way, Google knows exactly what your business is all about and where it can best promote you. Of course, it also helps to have as many positive reviews as possible.


Personalisation in local SEO is a growing trend. Search marketers realise that personalisation is the way of the future. According to a Forrester study, 86 per cent of customers react positively to personalised websites. Google has also embraced the concept with the introduction of local adaptive content. For example, it has added the ability to detect whether a searcher is in a local area. This means that local businesses are better positioned for targeted searches.

Personalisation in local SEO focuses on targeting local audiences and sub-audiences with relevant content. It also includes optimising for hyper-location-specific keywords. Google considers a searcher’s current location and location history when serving results. Mobile devices can also display location-based results on native apps.


When building links to your local SEO campaign, you must consider each link’s meaning. The best links are relevant and valuable to your target audience. Links from directories are handy because they list local businesses and serve as a resource for searchers. For this reason, local business owners must sign up for guides and add relevant information.

Your links’ quality depends on your local niche and competition. Some local businesses need dozens of links a month, while others only need a handful. Whether you’re a large or small business, the best way to get quality links is to create relevant content, and sponsor local activities and outreach for links every month. With the help of an SEO company in Glasgow, you can start creating backlink strategies and create even higher-quality links.