How to Finance a Start-Up Company

Once you have an idea for your business, it’s time to gather the funds to put your plan into action. Every start-up business needs some funding to get off the ground and into the marketplace.  The best business books can offer ways to market and finance a start-up company, and here are some of those ideas:

You need to establish a marketing strategy with business cards, posters, and branded items to promote your product or service. You should also make a detailed business plan to outline your long-term goals, target demographic, growth options and much more.  

Here are a few ways you can fund your start-up. 

Personal Savings 

You could invest your personal savings into your business to get it up and running. Some entrepreneurs look to their family and friends for additional funds as well. However, you may find it challenging to mix business with your personal life – especially where finances are concerned. Consider looking into other options before borrowing from your loved ones.  

When investing in a franchise, the franchisor will often stipulate that investors must have a minimum level of savings available to successfully apply for a franchise. This is to ensure that the investor has funds to make further investments in capital expenditure or to ride out a period of losses.

Small Business Loans 

A wide variety of small business loans are available for start-up companies. You could opt for a small business credit card to cover your expenses and manage your company cash flow. Or you can opt for a long-term loan with a low interest rate to invest in your product, service, or initial business launch. Most banks will request a detailed business plan and personal details to see if you are eligible for a loan. Do your research and seek the advice of a professional adviser before committing to any loan contract. 

Venture Capital  

Pitch your idea to a venture capital firm, and they might offer you some financial backing in exchange for a shareholding in your company. Investors are a brilliant way to gain funding, advice, and expertise in your business. The main challenge is persuading them to invest in your company to begin with. The venture capital trust industry is competitive and highly saturated – so think about why your company stands out and why they should invest in you. 

Angel Investors 

Angel investors are people with a lot of money who want to invest in start-up companies. They will usually offer less funding than a venture capital firm, but they are more likely to fund riskier start-ups. Angel investors have led to industry giants like Uber, WhatsApp and even Facebook. They are likely to invest in a sector that they have a high level of expertise within – so listen to their advice and use their connections in the industry. Angel investing books will help you understand how this niche fund-raising microcosm works.  


Crowdfunding refers to raising money through multiple individuals making donations. It’s often associated with raising money for charity on websites like JustGiving and GoFundMe. However, several similar business-focused platforms are available and they can be an excellent way for entrepreneurs to raise money to start their businesses and gain traction on social media. With a successful crowdfunding campaign, you can raise awareness of your product and get your company off the ground.