How To Pick Winning Stocks: A 4 Step Guide


Did you know that just 1% of stocks have accounted for 100% of the wealth created in the stock market since the 1990s?

Finding winning stocks is really important.

And after reading this guide, you'll know the four stages of finding and checking good stock ideas.

Let's start with where you can find these ideas in the first place.


About the Course


Steve Clapham gives a brief introduction to the course.

How To Tap A Steady 

Stream Of Good Stock Ideas


There are a huge amount of hot tips and stock ideas out there today. 

But good ideas? They're much rarer. 

And you don’t just want one or two.

You need a steady flow of good investment ideas.

That way, you don't feel like you have to rush into a stock before its price goes up.

Instead, you can wait for the market to come to you.

You can pluck good stock ideas from a number of sources.

Here are a few of them:

  • Finding companies that match certain investing themes
  • Finding a certain type of investment that tends to net good results
  • Seeing what respected professional investors are buying

You might keep an eye on investing forums and news websites.

But be careful.

Do you know how to avoid the fraud and hype stocks often promoted online?

Tread carefully.

And never forget what you're looking for – situations where the stock market is underestimating a company's prospects.

Tapping a steady flow of good stock ideas is easy if you know the best places to look.

My course covers a number of them. Including:

  • The simple investing theme that nets huge returns over a 2-3 year period
  • The only time getting stock ideas from the newspaper isn't a dreadful idea
  • My favourite type of stock – where big price jumps are predictable yet easy to find early
  • The three basic qualities of good long term stocks – and how to buy them cheap

Now let's take a look at the kind of company you want in your portfolio.

How To Find Good Companies 

You Can Hold Forever


The famous fund manager Terry Smith describes his strategy in three steps:

  1. Buy good companies
  2. Don't overpay
  3. Do nothing 

This might sound too simple – but this strategy has scored Fundsmith stellar returns.

And let's not forget that a similar approach made Warren Buffett his billions.

The funny thing about great companies is that buying them cheap isn't even that important.

For example, you could have bought Amazon at 800 times earnings in 2009 and still made money. 

Isn’t that crazy?

If you're like me, you probably don't want to pay anything like that.

So you might want to find quality companies in advance instead. That way, you can wait for the market to serve one up at a good price.

Here's a video from the course on finding quality companies:



Some of the best long term investments are found in companies that:

a) generate lots of cash

b) can re-invest that cash at high rates of return

And if you try the course, you'll know exactly how to find them.

You'll also discover:

  • How to find companies with "Disneyland" style pricing power
  • Why buying a "good" company at the first sign of trouble doesn't always work
  • The ratio that shows if a company is doing enough to protect its brand 
  • Why many companies that gush cash are NOT attractive investments

Which brings us nicely to the third stage in the process.

How to get the 

lowdown on any industry


So you've found a stock worth looking into. And after a bit of inspection, you think it might be a good company.

What next?

Well, you need to know why this might be the case.

As you saw in the video, looking at the company's industry is a great place to start. 

Because the nature of a company’s industry can help it earn high returns for a long time.

For example, an industry could have:

  • high barriers to entry
  • little or no competition 
  • network effect characteristics

Or anything else that protects a company from competition. And lets them raise their prices whenever they want.

But remember, you aren’t investing in the industry as a whole. You're looking at one company.

So you also need to know where they stand in relation to their peers.

My course shows you exactly how to do that.

And you'll also learn:

  • How to identify industries with high barriers to entry – with one piece of data
  • Why thinking differently about supply and demand can help you predict big stock moves
  • How to get data on any industry without doing the leg work
  • Why the accepted wisdom on buying industry leaders is wrong
  • The five minute check that transforms average stock ideas into slam dunks

If your stock idea has made it to step four, things are looking good.

But you still have work to do before you pull the trigger.

Keep reading to learn more...

How to decide if your 

stock idea makes the cut


If your idea has made it this far, you might be onto something.

But you still you need to work out if your stock can beat the market’s expectations.

And if it can, you need to decide if the company’s management team are up to the task.

To do this, you need to decide if they are:

1) able

2) trustworthy

3) likely to act in your interests

Otherwise, why trust them with your money?

It pays to check management's track record and see how their bonuses are structured.

In fact, doing this can predict their behaviour with stunning accuracy.

After taking the course, you'll be able to make these checks easily.

You'll also know:

  • How to find companies that can beat expectations
  • One type of management team I avoid like the plague
  • Why buying a stock in a new industry can make your portfolio less diversified 
  • The deadly problem with investing checklists
  • What you want to see in a CEO's incentive package every time


And you can learn all of these things absolutely risk free.

Learn to Pick Winning Stocks, Risk-Free


It can take years to build the skills you need to beat the market.

Or you can take a shortcut by enrolling in How to Pick Winning Stocks today.

This online course has over 35 video lessons that you can watch again and again.

You'll learn each step of the stock-picking process in detail.

So that you can find and test stock ideas with confidence. And invest with the odds stacked in your favour.

I'm confident you won’t find this level of teaching anywhere else. So I'm letting you try my new course absolutely risk-free.

What does that mean?

That means if you don't feel ready to pick market-beating stocks after 30 days, I'll refund you in full.

You have nothing to lose and everything to gain from trying this course.

Why don't you click below and get started today?

The Course In Full


There are 6 modules:


How to find ideas

How to eliminate bad ones

How to evaluate quality

How to analyse an industry

How to analyse a company

How to evaluate management


The lectures are listed below along with some previews.


This is exactly what you get.


  Module B1 Analysis - Introduction: Finding The Ideas
Available in days
days after you enroll
  Module B2 Analysis - Testing the Hypothesis
Available in days
days after you enroll
  Module B3 - Quality
Available in days
days after you enroll
  Module B4 - Analysing The Industry
Available in days
days after you enroll
  Module B5 - Analysing the Company
Available in days
days after you enroll
  Module B6 - Management and Strategy
Available in days
days after you enroll

What private investors think of my courses



“I'm enjoying the course and how you go through an analysis of a company. I really like learning with real world examples -- and learning form someone who does this sort of thing for a living / has done so in the past, as it's not just theory.”

Nick Owsley How to Read a Balance Sheet, April 2020


“After 10 years in Investment Management I decided I wanted to take my analysis skills to the next level and was recommended the course by our head of European Strategy. It gave me a fantastic insight into how to approach and analyse a set of accounts which I now use on a daily basis. I found it easy to follow and Steve was happy to help in any way possible. My only regret is that I couldn’t have taken it sooner in my career!”

Paul, England, Chartered Wealth Manager


“I think the course is great. There is more than enough content to study which I think is brilliant. I would also agree about this course being cheap – if I knew the quality of the content before paying then I’d be happy to pay more for it. There are many people who run courses that are the opposite…you’re one of the good ones out there!”

Jack, Essex, Private investor


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Your Tutor


Steve Clapham has 30 years of stock market experience as an equity analyst. He had a successful career as a highly rated sell-side analyst covering a number of sectors.

Steve then moved to become a partner and head of research at two multi-billion hedge funds, based in London. In 2018, Steve set up his training company, Behind the Balance Sheet, and hundreds of full-time professional investors have taken his Forensic Accounting Courses.

Some of the world's top institutions rely on Steve to help their top analysts improve their skills. And that expertise is now available to you!