Research indicates that more than 80% of purchases now begin with an online search. Not only does this show that web commerce is here to stay, it emphasises the importance of ensuring that customers are able to find your website, preferably before they find the site of your competitors. Business directories, which are also known as online portals, have become one of the ways in which companies remain relevant. Keep reading to find out how they can help your business.
Business Directories Allow Companies to Target Niche Markets
Typically, the individuals who use business directories to find products and services are looking for something specific, and know exactly what they want. This is important, because these people are the most likely to make a purchase when finding something they like. To remain competitive, business directories have narrowed down their listings to cater to specific categories. For example, someone who lives in London, and is in need of car repair can use Infoisinfo in the United Kingdom to find shops which are exclusively dedicated to automotive repair in the London area. Once this customer finds a listing they like, the chances of them placing an order with that business are very high.
Business Directories Will Enhance Your Ability to Network
No business can thrive without networking. Building a network is critical because it allows for a business to expand. For instance, if an automotive repair shop in London is listed in an automotive directory; other businesses in the area (such as auto parts suppliers) will be listed in the same directory, and will seek partnerships with the business that does the repairs, as their mechanics will need tools. This is referred to as business-to-business marketing, which is highly effective.
These Directories Produce Free Traffic
Anyone who knows anything about online marketing knows that building website traffic can be both time consuming and expensive. Business directories allow you to get your brand out there for a nominal cost, and many directories will list your business for free. When customers find your products and services, they may refer them to others, or mention them on social networking sites such as Twitter or Facebook. Additionally, getting your company listed in a business directory will make it easier for search engines such as Google to find your website, and you will be rewarded by higher search engine rankings, which will make it easier for potential clients to find your business via Google search.
Business Directories Allow You to Build a Stronger Brand
The most successful companies in the world reached their success by building a strong brand that is recognisable worldwide. The advent of online marketing, which allows entrepreneurs to launch businesses for little cost, has only necessitated the need for strong branding. Getting listed in a business directory will not only allow potential customers to find your site, but will also allow them to post reviews, comments and recommendations. If your business has a physical office, many business directories also include a map which shows customers your location.
When you consider the low cost of these directories, combined with their SEO appeal, social networking and word of mouth potential, getting your business listed in a number of business directories is common sense. With the growing demand for local search, these directories will grow both your business and your bottom line.